Conversion copywriting is the difference between sites that obliterate revenue goals and those that sputter listlessly across the wasteland of the internet. Conversion copy appears on sign-up forms, CTA’s pop-ups, and other elements were getting a “yes” drives growth....
Copywriting is essential. The ever-increasing amount of online competition and demand for a limited supply of attention means you must know how to use copy to convert leads into customers. If you don’t use the correct systems to get attention and engagement, and your...
Seconds passed; her hand waved out the window of the train I was too stupid to board. I hope she is free. The only place we should still live is in the space between dreams where nothing is truly committed to memory. Before we get too far ahead of ourselves, let’s...
The way you think about marketing ideas –matters. How you think about ideas plays an important role in how you enact them when it’s time to put pen to paper. Content marketing vs copywriting is the wrong way to frame the differences between these two forms of...
Remember the last really good book you read? What about the story made you feverishly turn each page, wanting nothing more than to know what happens? It could be that you weren’t thinking about the story at all. Some quality of the narrative pulled you into its world,...
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