1. Opening — The ROI Connection

Frame email deliverability as a growth lever. Cite stats: every 1% bounce saved = significant revenue impact.

2. Tactic 1: Real-Time Form Validation

• Implement NonBounce API on signup forms/cart checkout.

• Stop bad addresses before they enter your system.

• Examples of JS-based form integration.

3. Tactic 2: Bulk List Cleanse Before Sending

• Step-by-step bulk cleaning.

• CSV upload → detailed validation report → mailbox-level results.

4. Tactic 3: Automated Hygiene Schedules

• Connect via Zapier or cron jobs.

• Auto cleanup monthly or after heavy campaigns.

• Use cases from retail seasonal emailers.

5. Tactic 4: Role and Disposable Detection

• Why avoid role emails ("info@", "admin@", etc.).

• Filtering out disposable addresses.

• Settings walkthrough in NonBounce dashboard.

6. Tactic 5: Catch-All Domain Analysis

• Define catch-all domains.

• Risk management recommendations: engage first, mask, segment separately.

7. Tactic 6: IP Reputation Boost

• Show how bounce reduction prevents IP blacklists.

• Testimony from a marketing director about email reliability.

8. Tactic 7: A/B Testing with Clean vs. Unclean Lists

• Experiment outline: two audience sets (cleaned vs uncleaned).

• Results showcasing better open/click in clean segment.

9. Tactic 8: Transactional Email Confidence

• Bulk promotional vs transactional (password resets, confirmations).

• Guarantee delivery reliability for critical messaging.

10. Tactic 9: CRM & ESP Sync

• Integration walkthrough (e.g., NonBounce ↔ Mailchimp).

• Use-case: Real estate firm syncing weekly list hygiene.

11. Tactic 10: Bounce Analytics + Alerts

• How to configure bounce alerts.

• Dashboard insights: trap alerts, typos, abuse addresses.

12. Mastering Hygiene: A 30-Day Action Plan

• Weekly tasks: filter, clean, segment.

• Bi-monthly: analyze trap hits, role-address prevalence.

• Quarterly: audit domain authenticity.

13. Common Pitfalls & How to Avoid Them

• Over-reliance on syntax check only.

• Ignoring dead addresses quietly reducing engagement over time.

14. Measurement & KPIs

• Bounce rate, open rate, spam complaints, revenue per email.

• Attributing improvements to list hygiene.

15. Real World Impact

• Infographic-like summary of before/after metrics across clients.

• Quote: “Our quarterly revenue boost was directly tied to bounce reduction...”

16. Getting Set Up

• Step-by-step signup path: free trial → API key → integration → first cleanse.

• Tips for choosing pricing tier based on volume.

17. Final Thoughts & Invite

Wrap up with a reminder: cleaner lists mean stronger ROI, fewer blacklists, happier inboxes. Encourage demo/trial.