According to the FTC, social media has been a hotbed of fraudulent activity, operating with increasing intensity and hostility. Since the onset of the COVID-19 pandemic, the torrent of scam offers and networks has grown to gale-force proportions. In 2021, consumers...
The infamous dating app Tinder was founded in 2012, targeting a largely millennial audience. Ever since the app owned by Match Group popularized swiping left and right as an indication of dating interests, Tinder has dominated the dating niche of applications....
Finding the right audience is key to successful marketing. There are many reasons you might want to searchusers. You might be trying to find the contact info for a specific influencer or building a list of people you know would enjoy your content. However, with most...
One in four paid ads never reaches their audience. Yes, a full quarter of internet users employ ad blockers, sparing them the “agony” of having promotions rammed down their throats. Today, consumers are wary of advertisements. Why would your ad be any different? After...
Again, we find ourselves in this little predicament. Your boss wants you to find a way to increase the number of leads you are getting from your content marketing efforts. You know that sales funnels are a valid option for moving potential customers along the stages...
